About Vy Aesthetic Partners

Built to make great providers unstoppable.

We started with a simple belief: the best plastic surgeons and aesthetic providers in the country deserve a business infrastructure that matches their clinical excellence. We built Vy to be exactly that.

Our mission

We transform lives by helping people look and feel their best.

Everything we build — every system, every hire, every decision — is in service of this. Patient outcomes are the north star.

Our vision

To be the nation's premier fully-integrated medical aesthetics platform.

We're uniting successful practices under shared systems and standards that elevate patient experience and drive industry-beating performance.

Our approach

Fully integrated. Fully in-house. No exceptions.

Finance, HR, technology, marketing, and sales — all managed by our own expert team. No vendors. No gaps. One platform with complete accountability.

Why we built something different.

Medical aesthetics is one of the most dynamic and rewarding fields in medicine. But running a practice in this space — managing leads, staff, technology, finance, compliance, and marketing — has become extraordinarily complex.

Most providers are spending a third of their time on administrative work. Juggling vendors. Managing systems that don't talk to each other. Flying blind on financial performance. Trying to drive patient volume without a real commercial infrastructure behind them.

Vy was built to solve all of that — not by outsourcing it to a collection of vendors, but by building a genuinely integrated platform with deep in-house expertise across every function. We don't manage your practice from the outside. We're inside it, operating it alongside you.

Fully integrated by design

Every function was built in-house from the start — not assembled from acquisitions or vendor partnerships. The integration is real because we designed it that way.

Intelligence-led operations

Our proprietary BI system sits at the center of everything. It's what turns good management into great performance — and separates Vy from every other platform in the market.

Patient-first, always

Every system, every hire, every investment is evaluated first by asking: does this make the patient experience better?

The team behind the platform.

Vy is led by experts across each discipline — not generalists wearing too many hats, but dedicated leaders with deep domain expertise in their function.

CEO
Ian Linnabary

CFO
Eric Fried

COO
Rachel Mills

CMO
Slade Smith

CSO
Aditya Sood, MD, MBA, FACS

VP, CONTROLLER
Jordyn McMahon

VP OF BUSINESS SERVICES
Sarah Magyar

VP of IT
Jay Cominos

our values are the foundation of the culture we’re building

Obsess Over You

Patients are our priority. Every system, decision, and investment should elevate patient experience.

Own It

Act like an owner. Take initiative, solve problems, challenge the status quo, and drive results.

Radically Transparent

We share information openly from the start and communicate honestly even when it's difficult.

Never Settle

We continuously hone our skills and processes. Continuous improvement is a requirement, not an option.

Stronger Together

We strive for a culture that inspires the best people in plastic surgery and aesthetics to grow together.

HAPPY to Help

We don't wait to be asked. When something needs done, we raise our hand and get it done.

we are A true platform partner.

Everything in-house

No vendor networks, no outsourced functions. Every capability is built and managed internally by our own team.

Proprietary intelligence

Our bespoke BI system is purpose-built for medical aesthetics. No off-the-shelf dashboard comes close.

Selective partnerships

We spend time getting to know each other because the right fit is predicated upon aligned goals and values.